Member PRofile: Jaeann Ashton

December 4, 2014

Jaeann Ashton headshot

 

 

 

 

 

 

 

 

 

 

 

 

What is your title and company name?
Marketing Communications Manager
Day Communications, Inc.

Give a brief explanation of your job.
I provide marketing and communication solutions for clients which includes project management, copywriting, social media management and tracking, event coordination and execution, market research, media buys and community outreach. Clients include the Central Florida Expressway Authority, Bike/Walk Central Florida, Best Foot Forward and the Florida Greenways & Trails Foundation.

How long have you been a part of FPRA? Why did you join?
I am a new member, but was a member through Quotes at UCF from 2000-2003. I joined FPRA to connect (and re-connect!) with industry leaders and stay current on PR trends. Even when not a member, I found myself visiting the FPRA website to find out the latest news or check the Job Bank.

What was your favorite FPRA event?
As a UCF Advertising/Public Relations student, I was a recipient of a Roast & Toast scholarship and then went on to serve on the committee that coordinated the event to help raise scholarship funds – so that event will always be special to me.

Tell us about an exciting achievement (personal or professional).
My greatest achievement will always be becoming a mom – it’s something I always knew I wanted to do. My baby girl is 19 months old and the light of my life. I strive for work/life balance every day but am proud that I still push myself to achieve professional goals – one of which is to become APR certified.

What was your first job?
Working the concession stand at my brother’s Little League baseball fields. I enjoyed interacting with the kids and their parents, and the free Diet Coke! Smelling like a French fry every night? Not as much fun.

Tell us something people may not know about you.
In my next life I want to be a photographer! I have a slight obsession with taking pictures and documenting significant life events via scrapbooks and photo albums. But I’m afraid if I did it professionally it wouldn’t be fun anymore.

Contact info:
jashton@daycommunications.com


Member PRofile: Laura Kern, APR

March 10, 2014

Laura Kern

 

What is your title and company name?
Communications Brand Consultant
Agency name to be announced in April

Give a brief explanation of your job.
My team and I manage a brand’s online presence, including strategies surrounding engagement through various social media platforms, blogs and website content. Our involvement in various industries, both B2B and consumer, and our passion for online networking combine to guide our development of brand messaging to engage their audience in conversation and ultimately conversion. The majority of our clients are local tech brands, from start-ups to established innovators, as well as economic development-related organizations.

How many years have you been a part of FPRA? Why did you join?
I joined Quotes as an Ad/PR student at UCF because I knew early on that networking and internships would be key ingredients to my success as a PR practitioner, thanks to my professors Dr. Bob Davis and Frank Stansberry. After graduation, I immediately joined FPRA and the Orlando board to continue my professional development and network with peers. Outside my 2.5 years in California, I’ve been a continuous FPRA member for eight years serving on the Quotes board, then Orlando’s board as VP of Roast & Toast and Treasurer. Currently I serve as VP of Interactive Media, which includes website updates, social media marketing and helping manage FPRA Orlando’s marketing strategy with my co-VP, Alayna Curry.

What was your favorite FPRA event?
Roast & Toast. I managed the last Roast & Toast event to raise scholarship funds in 2008, where we raised more than $33,000 for PR student scholarships. The Roast & Toast evenings were so much fun, full of laughs from our roasters and roastee, excitement at the silent auction tables and fantastic networking for the Orlando business community.

Tell us about an exciting achievement (personal or professional).
I’ve been very fortunate in my career, from working with some of Orlando’s most respected brands to now taking the leap to go out on my own and build a business. Earning my APR and being awarded FPRA’s Dr. Bob Davis Award are also on my list of favorite professional achievements. At the end of the day I’m extremely grateful to work with the amazing people that make up Orlando’s PR and business community. And lastly, my favorite campaign was the Orlando brand ambassador initiative I reignited while at the Metro Orlando EDC under the hashtag #WhyOrlando. 

Tell us something people may not know about you.
My personal interest in tech and love of Orlando have melded into a passion I’ve integrated into my professional world with my support and involvement in the local tech community. I am privileged to work with OrlandoiX, a five-day international digital festival coming to Orlando in 2015, and Canvs, Orlando’s newest co-working space whose mission is to help cultivate Orlando tech companies opening this Summer in the Church Street Exchange Building. Looking forward to Orlando’s bright future!

Contact info:
www.lauraskern.com
lauraskern@gmail.com