Chapter Rewind: December Charity Event

December 30, 2014

By: Gabriel Soltren

Raul Romero is not from the United States, but that did not stop him from passing a National Board test and getting his U.S. Citizenship. Romero spoke with FPRA Orlando members as they worked to develop a public relations plan for the Adult Literacy League (ALL) in Orlando. As a dentist with more than 30 years experience in a Spanish speaking country, he found it difficult to pass the National Board exam in the English language for his profession. “The school helped me a lot and it is still helping me,” said Romero. “It also helped me to obtain citizenship.”

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Members of FPRA Orlando met at the ALL on Dec. 16 for a hands-on public relations workshop. Workshop organizer, Laura Kern, APR, introduced Gina Berko Solomon, director of education with the ALL. She shared that there are more than 900 active students in the Orange, Osceola and Seminole county coverage area and about 60 students waiting for volunteer tutors. “Our capacity for marketing is about zero,” said Jennifer Grozio, development director. She asked for help with creating a plan that volunteers could follow. About 300 instructional volunteers provide 37 classes held mostly at local libraries in the three-county area.

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Chris Gent, APR, CPRC and Roger Pynn, APR, CPRC worked on a corporate partnership building plan for the ALL. The proposed plan would enlist the support of organizations that need literate workers and that have access to potential volunteers.

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María Isabel Sanquírico,  Jeannette Rivera-Lyles and Jennifer Grozio developed public relations and volunteer recruitment strategies. The strategy would re-introduce the organization to members of key Hispanic organizations in Orange, Osceola and Seminole counties. More than 60 percent of the students served by the ALL are English language learners.

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FPRA Orlando members Katarina dos Santos, Amanda Higaldo and Michael McCarthy worked on a social media strategy. The social media strategy included setting up Google Alerts and provided sample postings such as, “What was the first book you ever read?” Chad Binette and Kacie Boniberger worked on a media relations strategy, which included identifying and pitching human interest stories about the ALL students and volunteers. For example, a student recently won an employee of the year award at the University of Central Florida.

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FPRA groups reunited at the end of separate brainstorming sessions and shared the ideas developed during the workshop. The ideas developed will be used to create a public relations plan for the ALL to use year-round.

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Member PRofile: Roger Pynn, APR, CPRC

October 9, 2014

By: Judy Froehlich

 

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Roger Pynn, APR, CPRC, says that one of the best things to ever happen to him professionally was being told to get involved in FPRA leadership. Forty years ago, Pynn sat in the office of his first boss, the late Don McAllister, APR, explaining how he wasn’t getting much out of his FPRA membership. He had gone to some of the meetings and noticed many of the members were printers, sales people and people that just wanted to talk to the PR practitioners. Pynn remembers his boss looking over his glasses at him and saying, “Pynn, membership in FPRA isn’t an option. You are required to represent this firm (McAllister-Barker Associates) in the organization.  And if you don’t like the way the chapter looks, fix it.”

Forty years later, Roger Pynn is absolutely honored to be the most recent president-elect of the state association. Back then, Pynn joined with several of the friends he’d made in the chapter to take on the challenge of revamping the FPRA Orlando Area Chapter after being motivated by his boss to make a difference. After a few months, he was nominated to be president of the chapter. Joe Curley, APR, CPRC, was elected chapter secretary, promising he’d create a chapter newsletter and agreeing that the next year they would switch roles.

Pynn explained that he and Curley made a great team. They knew how to work well together and get things done. Ten years later, Curley was head of public relations at Martin Marietta, now Lockheed Martin, while Pynn was head of public relations at Westinghouse Power Generation. After five years of working in their positions, they were both faced with the decision of accepting a promotion and moving out of state. Instead of picking up and starting over in a new place, the two started their own company in Orlando.

Curley & Pynn (branded as The Strategic Firm®) is a leading public relations and marketing communications firm that provides public relations counsel and marketing communications management to corporate clients. Pynn says the firm has been a blessing. They have been able to work with companies in many sectors, including economic development, higher education, theme parks and many more amazing clients.  While Curley retired 8 years ago, Pynn says he isn’t going anywhere and is actively working with the firm’s next generation.

After 40 years of service with FPRA and growing his own successful firm, Pynn was approached to take on the role of president-elect of FPRA for next year. At first Pynn laughed, and then realized they were serious. While initially thinking they should go with someone younger, he decided how honored and excited he would be to represent the organization that has provided so much for his career and delivered so many friendships and opportunities.

“This organization provides opportunities for people to grow and mature.  I used to think FPRA was all about networking, and that is one of the great benefits of belonging to FPRA.  I also thought it was all about professional development.  It does give you great programming opportunities, classes and networking. But I am convinced that FPRA is really about leadership.  It gives you an opportunity to learn about becoming a leader.  How to lead people, how to lead projects, etc.  It positions members to be leaders in their community, not just in their profession,” said Pynn.

Asked his vision as president, Pynn explained for now his job is to be a really good first lieutenant for Rachel Smith, APR, CPRC, the existing state president of FPRA.  After that, we’ll have to wait and see.


Orlando Members Shine at State Conference

August 13, 2013

Several members from our chapter were honored for leadership and excellent public relations programs at the state conference this month. Thank you for making your chapter proud!

State Board Executive Committee Installed

Chris_President_Installation

Three Orlando Area Chapter members were officially installed as members of the state board’s executive committee. Chris Gent, APR, CPRC will lead the state association this coming year as President. Amanda Forbes Mestdagh, APR will serve as VP of Technology and Roger Pynn, APR, CPRC will serve as Counselor’s Network Chair.

Awards for Service to FPRA

Congratulations to Roger Pynn, APR, CPRC, the winner of the Past President’s Award, which recognizes a senior member who has served the association time and time again. This special award recognizes a member who has achieved success in the field of public relations, but who has not forgotten FPRA.

Congratulations to Kerry Martin, APR for being honored as a member of the Rising Leader Class of 2013! Members of this class are up-and-coming FPRA members who have demonstrated emerging leadership traits along with dedicated active involvement in FPRA chapter activities and participation in programs, functions and events.

Congratulations to Cynthia Lambert, APR, the winner of the 2012-2013 Doris Fleischman Unsung Heroes Award! This award is intended to recognize an individual who consistently provides support and assistance to FPRA. It is meant to honor a member for his/her “behind the scenes” work and FPRA volunteer efforts that go unnoticed by chapter members and are not recognized by other awards programs.

Golden Image Awards

Congratulations to all the folks below who won big at Image Awards! View photos from the gala hereClick this link to view the complete list of winners by category.

GoldenImage2013_OrlandoChapter

UCF News & Information
Zenaida Kotala
Category A: Public Relations Programs; Division 9: Special Events
Golden Image Award & Judges’ Award
UCF’s Asteroid Encounter

Fry Hammond Barr
Allison Pope-Shutts
Christina Morton, APR
Category A: Public Relations Programs; Division 9: Special Events
Award of Distinction
Nemours Children’s Hospital Dedication Ceremony

MetroPlan Orlando
Cynthia Lambert, APR
Mary Ann Horne
Division B: Printed Tools of PR; Category 1: Annual Report
Grand All Golden Image Award, Golden Image Award, and Judges’ Award
What’s Next?: MetroPlan Orlando 2012 Annual Report

Curley & Pynn
Division B: Printed Tools of PR; Category 3: Magazine
Golden Image
Florida High Tech Corridor Council – florida.HIGH.TECH 2012

UCF News & Information
Zenaida Kotala
Division B: Printed Tools of PR; Category 6: News Release
Award of Distinction & Judges’ Award
Milky Way Cupcakes: A Savior for NASA’s Non-Manned Missions?

Florida Hospital Best in Care Team
Florida Hospital Experience Network
Division B: Printed Tools of PR; Category 6: News Release
Judges’ Award
100 Seizures a Day: Surgery Saves Boy’s Life

Curley & Pynn
Division C: Audio/Visual/Online Tools of PR; Category 4: Online Newsletter
Award of Distinction & Judges’ Award
Visit South Walton – South Walton “What’s New” eNewsletter

Florida Hospital Best in Care Team
Florida Hospital Experience Network
Division C: Audio/Visual/Online Tools of PR; Category 6: Video –Public Service/More than one minute
Judges’ Award
Epilepsy Explained: Finding the Right Treatment