What is your title and company name?
Vice President of Public Relations
Give a brief explanation of your job.
My job involves managing a small PR team; we’re a boutique agency that concentrates on marketing and branding. The agency provides advertising, design and PR services. I manage a book of 5-10 clients, for whom we provide traditional PR services: press releases, pitches, speech writing and talking points, creative connections for speaking engagements and expert positioning. We also provide social media management, event planning and website content management. My specialty is crisis communications; those clients usually come to my attention via referrals from current and past clients. Crisis communications involves skilled media relations, selecting and training a presentable spokesperson, monitoring every social and web platform, setting up lines of communication and working with various governmental agencies, legal entities and the community to reach a resolution that is acceptable to all involved.
How long have you been a part of FPRA? Why did you join?
I have been a member of FPRA for about a year. I joined the organization because members of several chapters lent their support to me on projects and in particular when I was managing the Trayvon Martin-George Zimmerman crisis in Sanford in 2012 and 2013. I’ve had the opportunity to share my experiences and expertise with FPRA through several speaking engagements and wanted to have an opportunity to learn from its members.
What was your favorite FPRA event?
The Media Mashup and other half day seminars are my favorite FPRA events. The annual conference is a bounty of learning, but since I’ve only attended one so far, I’ll have to attend more before it can take the spot of favorite.
What position will you hold on our board next year?
I’ll be serving as Assistant VP of Membership alongside Julie Hall.
Tell us about an exciting achievement (personal or professional).
My most exciting achievement personally is having travelled to 38 of the 50 United States. I hope to get to all 50 before my time is up. I’ve also traveled to England, France and Italy, as well as to the two countries that border the US, Mexico and Canada. You might say having been given my first passport at age four months instilled in me the desire to travel. Professionally, I’m not sure I’ve had that ultimate exciting achievement yet, but I’ve come pretty close.
What was your first job?
My first job was at a Burger King. I was the drive-thru cashier, I had the 3-9 p.m. shift. It was boring because more people came into the restaurant than drove through, and I hated smelling like hamburgers at the end of the night. I quit after the restaurant was held up one afternoon right before my shift started.
Tell us something people may not know about you.
In my life I have lived in 13 different houses/apartments.